You're busy.
You're excellent at your work.
And somewhere in the middle of that, you're trying to work out where AI fits or whether it even matters for your business.
I work with business leaders and solopreneurs who are too stretched to figure this out on their own.
The common thread is practical clarity: cutting through the noise, focusing on what will actually make a difference, and building confidence to move forward.
A few principles shape everything I do:
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Clarity beats cleverness - knowing what to do and why usually trumps the most sophisticated answer.
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Things get simpler once the real priorities are clear; not before.
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With AI, the question isn't whether to use it. It's finding where it helps, and where it doesn't.
Background
I've spent twenty years helping organisations and individuals cut through complexity and make changes that actually stick. Most of that was in financial services (not because I'm a finance person, but because that's where the messy, high-stakes change work was).
That background taught me to see what actually matters in a business, and what's just a distraction. It's the same lens I bring to AI adoption now.
I completed my MSc researching how small professional service firms actually adopt AI. So the advice is grounded in evidence, not enthusiasm.
Now I work with business leaders and solopreneurs who want practical, honest support figuring out where AI fits in their business and how to make it work without the overwhelm.
It's worth working with me when:
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You've been meaning to sort your AI approach for months and keep bumping it.
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You want someone who'll be straight with you - not sell you on tools or hype.
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You're ready to make a change that actually sticks, not loose a week to an experiment.
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You want to move forward with confidence, not just hope you're doing it right.