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Hello,

You are probably here because a decision with real consequences is on your desk, and you are deciding who to trust with it.​

I work with people under pressure to make complex calls about AI, business change, or both.

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The common thread is decision quality: seeing the real options, making trade‑offs explicit, and choosing a path you can explain and stand behind later.​​

A few principles shape almost everything I do:

  • Decisions should stand up to scrutiny, not just sound good.

  • Things gets simpler once the decision and trade‑offs are clear.

  • With AI, the focus needs to be on finding where it actually helps, what risks it introduces, and what controls are needed.

  • Speed and quality can coexist, as long as judgement and assumptions are explicit.

Most of my work has been where judgement, credibility, and second‑order consequences are non‑negotiable:

  • ​Large UK banks making strategy, cost, and operating‑model decisions under regulatory and board scrutiny (for example, branch transformation, location strategy, cost reduction that protected customer support)

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  • Transformation and risk roles turning risk into decision inputs rather than reasons to stall – surfacing potential failures and trade‑offs so leaders can move with eyes open

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  • Founders and senior professionals making proportionate, defensible choices about AI, positioning, and commercial direction

Change Innovation exists so this expertise is available on demand: as structured support on a specific decision, or short, focused project around AI or change.

This level of support is not necessary every day

​​It earns its keep when:

  • The decision has reputational, regulatory, or board‑level consequences.

  • There are many stakeholders and strong views, but no shared way forward.

  • AI, automation, or structural change are on the table and you want to move without creating avoidable risk.

  • You're decision has potentially long term implications

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Day‑to‑day, instinct and hard‑won judgement are often enough.

 

For the decisions that will be revisited later, it is worth investing just a little more time to make sure the logic is solid.

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